CLIENT
BBC One
AGENCY
Red Bee
BBC One
AGENCY
Red Bee
Red Bee was asked to promote the new season of Sherlock by creating an interactive trailer. We took the main TV trailer and incorporated a series of 5 "hotspots" that once clicked on would give the user exclusive video and photo content from the upcoming episodes.
As an additional rewards for Sherlock fans, we included a hidden hotspot that required fans to input a code that could be obtained from a video clip within another hotspot.
The trailer proved a huge success, with lots of conversation about it on Twitter. The trailer itself created the following numbers:
800,000 unique views
1.5 Million interactions
Average engagement time for 4mins 45 secs (trailer length 1 min)
Winner GOLD PromaxBDA Europe
Winner of the IAB Creative Showcase 2014
