CLIENT
Amazon Music - Q4 D/OOH
Amazon Music - Q4 D/OOH
AGENCY
D1 in-house creative
D1 in-house creative
Brief:
Design a series of DOOH and OOH assets for a nationwide Amazon Music campaign - that communicates the new brand look and feel, further integrates Amazon Music with Alexa and market the Amazon Music as the online music streaming service for brand new contemporary music, as well as the place to listen to Christmas music over the holidays period.
Outcome:
Using the global Amazon Music brand guidelines, I lead the team to implement the visual design language in these formats as well as providing creative and strategic direction on copy for copy writing team. We created a series of masters that we then versioned out across a number of different specs.
